Outfitters Distillery
An Integrated campaign to drive sales and awareness for the launch into off-prem markets.
Client: Outfitters Distillery
Project Type: Integrated Campaign
Timeline: Sep. 2025 - Dec. 2025
Role:
Art Director / Designer / Strategist
Key Colors
Simpler Logo Design
In-Store Experience & Trial
The in-store experience was designed to serve as the campaign’s primary conversion moment. Research showed that many shoppers enter liquor stores without a specific brand in mind, making shelf presence and tasting critical opportunities to influence choice.
Rather than relying on aggressive promotion, the strategy focused on guided discovery, allowing consumers to taste the product, understand its quality, and feel confident choosing Outfitters at retail.
Influencers & PR Strategy
Influencer partnerships are designed to build trust and drive trial by leveraging creators already viewed as credible and approachable within the home-bar and cocktail space. Rather than scripted endorsements, the strategy focuses on natural integration and education to reinforce Outfitters’ bartender-trusted positioning.
Selected Influencer Candidates
JohnnyDrinks
Role: Switching & Comparison Voice
Known for bold taste tests and value comparison content that encourages confident brand switching within the spirits category.
Modern Builds
Role: Craft & Lifestyle Credibility
Produces high-quality, hands-on build content that aligns with Outfitters’ craftsmanship and positions the brand as part of a curated adult home. Showcasing the product in one of his builds creates a more organic perception for the viewer.
Thirstywhale
Role: Relatable Home-Bar Creator
Creates approachable, beginner-friendly cocktail content that normalizes everyday at-home use and reduces intimidation for first-time buyers.